For a large insurance provider like Krungthai-AXA Life Insurance, protecting sensitive customer information in compliance with PDPA standards is a top business priority.
However, with more than 26 million transactions to manage, relying on manual processes for reviewing and masking sensitive data became a major operational challenge. Traditional workflows created delays, increased the risk of human error caused by employee fatigue, and generated unnecessary operational costs.
OCR+ and AI Data Masking: Transforming Enterprise Data Security
To overcome these challenges, Krungthai-AXA Life Insurance adopted the OCR+ solution from AppMan as the core technology behind its automated Data Masking process.
The solution transformed manual document classification and sensitive data masking into a fully automated workflow. Beyond improving processing speed, the technology also elevated enterprise-level security through highly accurate and controlled AI-driven processing.
Breaking Down the Success Through AppMan’s Success Blueprint
Behind the successful delivery of this large-scale project within a limited timeline was AppMan’s proven Success Blueprint approach as a trusted One Partner.
1. Planning & Security: Building a Secure Data Masking Framework
The project began with close collaboration between AppMan and the Krungthai AXA team to identify the highest-risk data points.
Specialized AI models were designed to support multiple document and data formats. The system was implemented in an on-premise environment to ensure all sensitive data remained within the organization’s most secure infrastructure.
2. Seamless Integration: Connecting Data Without Disruption
Once the masking process was completed, the secured data was automatically transferred into Krungthai AXA’s central Data Lake.
This enabled teams across the organization to access and utilize protected data seamlessly while eliminating operational bottlenecks that previously slowed down data management workflows.
3. End-to-End Responsibility: Delivering Success Within 3 Months
One of the biggest challenges of the project was the tight implementation timeline.
As a One Partner responsible for the project from end to end, AppMan successfully completed deployment and operational rollout within just three months. For a project involving 26 million transactions, this was considered an exceptionally fast implementation while still maintaining 100% operational accuracy with zero batch failures.
Measurable Results: Significant Improvements in Operational Efficiency
The success of the Krungthai AXA case was not measured by speed alone. The project delivered measurable business outcomes that created long-term operational impact.
Managing Massive Data Volumes Efficiently
The system successfully processed 26 million records smoothly and securely without disrupting business operations.
Reducing QC Workload with AI Automation
Thanks to the accuracy of the AI-powered workflow, the number of employees required for Quality Control was reduced from 16 staff members to only 6.
Higher Accuracy with Human in the Loop
Although the AI system delivered outstanding performance, expert teams continued monitoring and retraining the models regularly through a Human in the Loop approach.
This continuous optimization process helped close potential gaps while improving the intelligence and accuracy of the AI system over time.
Raising the Standard of Data Security with Intelligent AI
The Krungthai AXA success story demonstrates that when advanced technology is combined with a partner committed to delivering measurable outcomes, managing Big Data projects becomes significantly more achievable.
Organizations can reduce operational risks, improve agility, and optimize workforce efficiency while maintaining the highest standards of data security and compliance.
If your organization is facing challenges related to large-scale data management or requires a fast and accurate Data Masking solution, AppMan is ready to become your trusted partner in building long-term AI success.
You can contact our expert team directly or explore more about OCR+ and Voice AI technologies at the upcoming AppMan After AWS Summit Networking and discover how AI can transform your business operations.
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