Explaining a complex product to someone without financial or insurance knowledge can be challenging.
Compared to other insurance products, Unit Linked products have the lowest awareness within the insurance products. More than 60% of potential customers are unaware of these products, even in mature markets*.
This fact combined with their complexity makes it hard for customers to really understand what they are getting when selecting a product.
*Addressing Obstacles to Life Insurance Demand, The Geneva Association, 6th May 2020
CLEAR AND SIMPLE, UNIT LINKED SIMULATOR
Explain, teach and guide your customers through the complexity of Unit-linked products. Display tables and graphs to make sure your customer understands all aspects of the product.