Compared to other insurance products, Unit Linked products have the lowest awareness within the insurance products. More than 60% of potential customers are unaware of these products, even in mature markets*.
This fact combined with their complexity makes it hard for customers to really understand what they are getting when selecting a product.
*Addressing Obstacles to Life Insurance Demand, The Geneva Association, 6th May 2020
Explain, teach and guide your customers through the complexity of Unit-linked products. Display tables and graphs to make sure your customer understands all aspects of the product.