AI and elevating employees to meet the demands of the modern era.

The perception of AI or artificial intelligence technology has changed significantly due to its own advancements and its increasing integration into people’s daily lives. The current era is heavily influenced by technology, with AI playing a significant role in various aspects of work.

In today’s business landscape, it is crucial for businesses to be able to serve customers when they need it. Introducing chatbots is another way to leverage AI technology in marketing efforts. Chatbots can help address issues, provide customer service, and support sales.

Let’s get to know AI.

Artificial Intelligence, or AI, refers to computer programs in various forms that are related to simulating human activities such as learning, planning, and problem-solving. Generally, AI enhances human cognitive abilities and learning, making them smarter and more capable, rather than aiming to replace humans entirely.

In the present day, AI technology has the ability to process and analyze vast amounts of data much faster than the human brain. Therefore, humans can utilize AI technology to assist in making informed decisions and increase efficiency. AI technology can learn and manage large datasets, which helps elevate and transform workflows across various business functions. This allows computers to perceive, learn, understand, and express themselves like humans through AI technology, which necessitates the integration of various technologies to aid in tasks.

AI and business in the present day.

ในปัจจุบันมีการพัฒนาและนำเทคโนโลยี AI เข้ามาเป็นตัวช่วยหลักในการทำงาน ด้วยเหตุผลทางด้านการพัฒนาอย่างก้าวกระโดดของเทคโนโลยี แทบจะในทุกธุรกิจจะมีเทคโนโลยี AI เข้ามาเป็นตัวช่วยสำคัญ มาดูกันว่า AI เปลี่ยนแปลงโลกของการทำงานอย่างไรบ้าง

1.Human Resources Management (HR)

From recruitment to human resources management, AI technology has the capability to revolutionize HR processes. Automating repetitive tasks can enhance efficiency and save costs for organizations. However, AI goes beyond that. For instance, PepsiCo has utilized a robot named Vera to conduct telephone interviews for sales positions. This showcases how AI can be leveraged in innovative ways within HR functions.

When it comes to employees, they naturally expect experiences tailored to them by their companies, much like when we go shopping. We expect salespeople to recommend products or services specifically suited to us. AI and Machine Learning solutions can help HR teams achieve this objective.

The HR department can leverage the benefits of AI technology for managing and analyzing data, making it easier and more time-efficient to sift through large volumes of job applicants and identify suitable candidates. Additionally, AI can assist in responding to employee queries regarding company policies and various benefits. Chatbots, for example, can automatically handle these inquiries.


In marketing, AI technology can be utilized in various ways, such as developing marketing strategies and implementing them according to the preferences and demands of different customer segments. Additionally, data on website usage history and customer information stored by the organization can be leveraged for targeted online advertising campaigns aimed at specific audience groups.

In today’s business landscape, it’s crucial for businesses to provide customer service when customers need it. Introducing chatbots is another way to leverage AI technology in marketing efforts. Chatbots can help address issues, provide customer service, and support sales.

nalyzing customer behavior from available data enables AI tools to assist in market research. With deep insights gathered, businesses can evaluate the success of marketing campaigns and develop more effective ones in the future.

3.Customer service business

Another function within businesses that has successfully implemented AI technology is customer service centers. The use of AI in customer service aims to enhance efficiency rather than replace humans. AI systems can predict customer needs and develop the ‘best next action’ to meet those needs precisely. This helps elevate the relationship between service-oriented businesses and customers, providing better service overall.

Furthermore, machine learning technology can be utilized to analyze data collected by customer service centers from customer interactions. This helps identify customer needs and contributes to the development of new products and services.

AI is being utilized to assist in business management.

AI can assist in every aspect of business, from categorizing incoming emails to responding to them quickly. Intelligent assistants like Siri, Google Now, and other smart devices can provide deep automatic insights and aid in security checks. These are examples of how AI technology benefits businesses.

The following example illustrates the use of AI technology in business management.

  • Email spam filtering
  • Automatic email categorization
  • Voice-to-text conversion feature
  • Intelligent assistants like Siri, Cortana, and Google Now
  • Automated question answering and customer service
  • Automated workflow processes
  • Sales forecasting
  • Security measures
  • Automatic deep data analysis, particularly in industries reliant on data-driven decision-making

AI and employee development within organizations.

AI has increasingly played a significant role in human resource management, especially in today’s era where HR management poses challenges in recruitment, skill development, and employee retention. Organizations must determine how to retain potential employees for the long term. The integration of AI technology into HR workflows provides efficient and convenient assistance in managing various tasks.

Being open to learning new things is crucial for creating competitiveness in business competition, fostering inclusivity, and retaining capable employees within an organization. However, even organizations that prioritize learning still face challenges because learning programs often adhere more to company requirements rather than the flexibility and effectiveness of employees.

With fundamental factors constantly changing, the need for reskilling, or acquiring new skills essential for work, has become a new trend in recruiting new employees. Therefore, organizations are now looking for Learning and Development (L&D) solutions to fill gaps in various roles. AI can help in the following ways:

Personalized learning presentation.

Learning is essential when it is relevant, adaptable, and meaningful to the learner. AI systems can gather data about employee learning, interests, work styles, projects, and responsibilities to recommend suitable courses that enhance employees’ skills and abilities in the workplace.

Promoting collaborative learning.

Employees from different departments often need to come together for learning purposes, enabling mutual learning and knowledge exchange. AI systems can facilitate pairing of employees who should learn together, fostering collaboration and driving learning between departments. This makes internal organizational processes smoother and elevates team capabilities. This learning approach has proven highly effective in today’s work environment, where daily tasks often result from team collaboration.

Enhancing the efficiency of learning management.

The AI system can assist in managing the workload of administrators by adjusting courses according to roles, locations, and business formats. Simultaneously, it collects data on learner engagement, interactions, and outcomes, enhancing efficiency and understanding. This enables management teams to efficiently oversee their teams and report on learning outcomes beneficial to the organization.

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